This is another impenetrable advertisement campaign to promote women’s apparel by Not Shy Cashmere. The advertisement could be only reached after making dozens of speculations and interpretations and re-interpretations. Probably the advertisement attempts to depict what these apparel means for men when women wear it or displaying the devastating effects on men after seeing women wearing these apparels.
Clearly the campaign is struggling to convey its message across. The advertisement is showing men getting into fire, erupting like volcano and pierced to be hooked. The campaign has showcased an extremely average idea with very ordinary execution. The retouching of the advertisement cannot be held good.
The headline of the ad reads, ‘Women’s Clothes for men Warming?’, which is equally impenetrable. The campaign was created by CLM BBDO, Paris, France.
Via Twenty Four
