There are several ads promoting the English speaking courses and the schools. One notable thing is that most of them banks on unusual advertising tactics which either surprise or confuse the people. We know, a campaign for an English school depicted a literal drawing of English idioms like ââbeat around the bushâ(Literally English)
Well, crossing the level of hilarious mark, another campaign in a brazen way promised the kids to teach them bad words.
Now, this advertising effort for for English fun bus just plays some pun with the copy-oriented design and the English language. However, this word play is unfitting, if they are considering the target audience.
CREDITS
Advertising Agency: JWT, Rome, Italy
Executive Creative Director: Pietro Maestri
Creative Directors: Bruno Bertelli, Cristiana Boccassini
Art Director: Massimiliano Traschitti
Copywriter: Antonio Codina
