Well, this is a giant advertising effort from a giant global brand. With a view to promote its navigation technologies, Nokia created a giant digital billboard and placed it at London.
The unique feature of this billboard (which is in the shape of an arrow) is that the public can control it by text messaging any destination worldwide. Then the arrow will slowly turn and point to that destination.
This effort, developed by Swedish agency Farfar, is a proof for technological acumen and creativity.
Via: Adfreak
