This is an interesting and amusing print advertisement campaign launched by Nikon to promote its camera Coolpix S500. The campaign aims to highlights the ability of the product to enhance the quality of the pictures which, despite taken randomly, appear to be well organized shoot. The advertisement is showing pictures being taken on different occasions and places where lights have been adjusted by invisible people as they hold lighting systems to through light on the target. The advertisement depicts the camera using its technical ability provides clear and enhanced picture.
The presentation of the campaign is essentially impressive and displays a smart and remarkable way to express the idea in an extremely simple way. The product benefit has also been displayed in a fascinating manner. The text of the ad reads, ‘Invisible assistance with every picture’. The campaign was created by Duval Guillaume, Antwerp, Belgium.
Via: I Believe in Adv
