Nike has launched a new television advertisement campaign in Spain for its brand strengthening with several leading sports player. Apart from focusing on some intrinsic philosophy of human being, it seems that the firm, with clustering so many stars in the advertisement, stressing on the brand loyalty of these players. The advertisement is featuring some big names of world sports arena like Ronaldinho, Rafa Nadal, Pau Gasol, Fernando Torres and Sergio Ramos, under the title ‘Momentum’.
The advertisement has been shot in an industrial settings and marginal stages to view a tension charged fight. The advertisement is showing rising tension in the atmosphere with the strong beat of the public clapping and the occasional defying shouts that contenders address to each other. The advertisement has also brought 100 gipsy drummers for a remarkable background score. The campaign was created by Villarrosas agency.
Via: Advertolog
