Public relationship experts are evolving new methods of communication to market products. A new strategy that has gained prominence in recent years is using the professional media and social networking to create context for them instead of creating the content themselves. Take for instance the international footwear brand Nike. Not satisfied solely with the publicity it received designing exclusive shoes to cater to the needs of great sports persons including Michael Johnson and Cristiano Ronaldo, Nike has taken its marketing strategy to a new platform. It has chosen the Beijing Olympics as the best spot to exhibit its products. It has filled a warehouse space in Beijingâs 798 Arts District with 100 of its most innovative creations in the last 50 years. The gallery-like exhibit would be one of the attractions during the Olympics that visitorâs flocking to the Chinese capital would hate to miss if they want to garner knowledge about Nikeâs success as the leading athlete footwear brand.
via: prblog
