Nike ACG had launched this advertisement campaign to underline that its product are wearable in any given conditions. The basic theme of the campaign is sports adventure highlighting some extreme move under the title signature. The background of the campaign involves different extreme situations in water, mountain and extremely cold region in order to lay emphasis on rugged aspect of the products that resist all.
The campaign is woven by an extremely good and refreshing idea. The campaign has shown some amazing shots of extremely adventurous sports that could actually be described as a signature move. The campaign was created by Wieden+Kennedy, Amsterdam, Netherlands.
Via Ad Arena
