This anti-smoking integrated advertisement campaign was launched by the British National Health Service. The campaign was launched with a view to highlight health reasons behind the new law to make workplaces and other public places smoke free. In addition to it, the campaign also underlines the fact that up to 85 percent of secondhand smoke is invisible and odorless, and just as harmful as the smoke you can see. The advertisements are showing how smoking affecting people around smokers and reflects how dangerous second hand smoke could be.
The campaign also aimed at making people aware that after 1 July, 2007 smoking in all enclosed workplaces will be considered against the law. In the meanwhile, eyebrows were raised on the television advertisement of the campaign. The Advertising Standards Authority has so far received 26 complaints that alleged that the ad was scaremongering, would cause undue fear to non-smokers and challenged whether there is a proven link between second-hand smoke and a raised risk of contracting specific diseases.
The ASA however, is expected to ask the Department of Health to substantiate claims made about the dangers of passive smoking.
Via Hout Lust
