The New York Times has launched its branding campaign named ‘These times Demand The Times’ that displays the entire process of making news and its journey to common man. The ad has interestingly shown the ad that works backwards as it starts showing the paper in the hand of a person and concludes showing reporters in the field.
The campaign has included sixty-second radio spot will be aired on local radio. Further, New York Times will publish a four page consecutive insertion in the Advertising Age. The commercial are scheduled to be aired during premiere of the famous series, Lost.
Read
