Advertising Guide

New Mexico Office of Tourism

newmexicotourism biking

I am going to say that it is one of the handsome advertising campaigns in the field of tourism. It makes me remember the marvelous campaign incredible India. This campaign for New Mexico Office of tourism, developed by Tunnel Bravo, Mesa, is also one of the best copy-oriented campaigns that I have ever seen.

The two ads as part of the campaign, present thoughts of travelers with beautiful visualization. In one ad, the traveler is thinking about the fish that slips out of his hands. Even if he could not make it this year, let be it so. Because the fish will grow bigger and his resolution too.

In another ad, the traveler thinks about the temptingly beautiful trees along side the path, while he is riding the bike. Earlier, these enchanting trees divert his attention. This time he decides to be so careful. But, again…

This is such a wonderful campaign which enchants us too.

CREDITS

Advertising Agency: TunnelBravo, Mesa, USA

Art Directors: John Johnson, Stewart West

Copywriter: Jason Hackett

Via: Pixel pasta

newmexicotourism fishing

Dr Prem Jagyasi and Team (C)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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