I am going to say that it is one of the handsome advertising campaigns in the field of tourism. It makes me remember the marvelous campaign incredible India. This campaign for New Mexico Office of tourism, developed by Tunnel Bravo, Mesa, is also one of the best copy-oriented campaigns that I have ever seen.
The two ads as part of the campaign, present thoughts of travelers with beautiful visualization. In one ad, the traveler is thinking about the fish that slips out of his hands. Even if he could not make it this year, let be it so. Because the fish will grow bigger and his resolution too.
In another ad, the traveler thinks about the temptingly beautiful trees along side the path, while he is riding the bike. Earlier, these enchanting trees divert his attention. This time he decides to be so careful. But, againâ¦
This is such a wonderful campaign which enchants us too.
Advertising Agency: TunnelBravo, Mesa, USA
Art Directors: John Johnson, Stewart West
Copywriter: Jason Hackett
Via: Pixel pasta