James Bond new is Daniel Craig, and in the new Jame Bond movie the actor Daniel Crag not only has to meet expectation of million of viewer’s across the world but also has to deliver brand manager’s expectation as far as product placements is concerned.
In the past we have seen some successful in film advertising in the Bond movies like Ericsson, BMW and Visa. By riding with the created hype of a new James Bond movie these brands have successfully implanted the cherished perception amongst the target viewers.
Let’s take a look at some print advertising campaign which banked upon Pierce Bronson’s The World Is Not Enough to get a ride
Copy: “Some things shouldn’t be shaken or stirred.”
Copy: “The one option we couldn’t bear to put in the new James Bond car.”
“One look at the new BMW Z8, and even the coldest of government hearts could hardly blame us.”
“See James Bond drive the Z8 in The World Is Not Enough starting November 19th.”
