Axe body wash has come up with a cute commercial with birds, animals and a fairy tale, all weaved together. Its a take off on Disney’s Sleeping Beauty animated tale; but here a male gets dressed up as a princess, thanks to the female soap fragrance. It further warns about Axe Body Wash and the ‘assault’ of another kind!
Nice concept to sell an all male body wash. Most Axe commercials that we often see are about attracting females and are high on fragrance and desire quotient. Here the fairy tale concept makes persuasion look mild but shows aggressive consequences! I wonder, do men always dream about getting mobbed and assaulted by females? Either way, these Axe commercials are often an assault on the senses! Check the video here.
