National Parks Conservation Association: Its not like we can make new ones

Dr Prem Digital Healthcare Marketing

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Dr Prem Web Design and Development

This is an interesting print advertisement campaign launched by National Parks Conservation Association to urge people to come forward to protect National parks for future generation. The campaign has focused on the synthesis of technological advancement and the ecological balance in order to show how technological advancements and human actions have threatened the existence of environment and ecological balance. The advertisements are showing three sketches of different US national parks and focusing their construction plans which would affect the ecological balance in the parks.

The presentation of the campaign is though hard-hitting but at the same time it is highly intricate to understand the message the way it wants to convey. As a matter of fact it has incorporated a very wide canvas and area to be addressed and consequently it lacks focus on the core idea. Moreover, the art direction of the campaign is simply superb. The punch line of the campaign reads, ‘Its not like we can make new ones’. The campaign was created by Young & Rubicam, Chicago.

Via Twenty Four

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