This is an interesting print advertisement campaign National Newspapers of Ireland to remind everyone about the power of press. The campaign apparently aims at focusing the importance and power of the press in today’s world, which has become absolutely indispensable for everyone around. One of the advertisements has presented in a simple piece of paper where the text of the ad boasts the power and indispensable part of the press. While the second advertisement that shows a L-shaped layout of the paper boast that no matter in what shape the news is presented but these information are so important that people are compelled to read it.
The presentation of the campaign is extremely straightforward and articulate that communicates its message and the product benefit very effectively. The main strength of the campaign is its copy, which is beyond doubt remarkable and extremely powerful. In the advertisement deliberately informal language used in order to make people read as it has been presented in a un-newspaper style and to add some humor.
The punch line of the campaign read, ‘The power of press’. The campaign was created by Chemistry, Ireland.
Via Ads of the World
