This an extremely smart print advertisement campaign launched by National Geographic in Chile in a bid to promote the channel. However, the campaign has focused on the adventurous side of the channel and its unimaginable risk taking and daring attitude. The advertisements are showing director’s chair which is located inside the sea and a shark is hovering around and in another advertisement the chair was placed amid intense lightening which affected the part of stone where the chair was placed. The advertisement apparently underscores the fact the channel films in extreme condition to provide real picture of nature.
The presentation of the campaign is superb and it joins the club of self-expressive advertisements. The photography and retouching are simply classical in the campaign. These two aspects have helped producing a visually engaging advertisement campaign. The campaign was developed by Dittborn & Unzueta, Chile.
Via Twenty Four
