This is a great advertising campaign highlighting impeccably the adventure in tough locations. The ad campaign has strategically used challenging geographical locations to justify its slogan ‘dare to explore’. The campaign has used lucid and apparent ideas for the ad to promote National Geographic Kids Magazine.
Though the ads are targeted to children but the presentation of the ad has been done in such a manner that it could have worked for even general mass. The advertising campaign has been created by FoxP2 Advertising, Cape Town, South Africa.
Via Ads of the World