Autotrader UK and MTV had launched this interesting but repulsive television advertisement against drunk driving. The advertisement was launched on the eve of Christmas to warn young section to stay away from drunk driving. The advertisement has clearly aimed at making people think of their condition when they are completely drunk and especially during festive season.
The advertisement is showing different drunk young men and women driving back home while sitting on the backseat of a car. The advertisement is apparently showing their irresponsible and erratic behavior that brings just embarrassment to them. The advertisement has used sounds of Jingle bells and drunken parties in the background to indicate festive season. The punch line of the advertisement says, ‘The real idiots drive themselves home. MTV Against Drunk Driving’. The advertisement was created by JWT, London.
Via Duncan’s TV
