An ad subsidized news service for mobile phones, that’s what MSNBC will test among mobile phone users. The objective of the campaign? What else, to analyze the consumer psyche whether they are ready for it or not.
From internet surfing to video and music all are available on Internet and looking at the boundless opportunities media firms are ever more excited to gain most out of it in terms of advertising revenue.
Now on pre-test mode with this ad-subsidized news service MSNBC plans to run the campaign for next three months.
To boost up the mobile usage of its site MSNBC plans to add popular photos and video clips like ‘The Today Show’ and other NBC programs.
