Reasons to rejoice. MSN adCenter publishers from next Monday will be experiencing an extra surge of traffic as the big boy to overpower Yahoo and Google (?) has announced search advertising volume by good 70%. What it means, simply, from MSN search results advertisers will see a 70% of increased ad impressions…same money, more results.
Quote from searchenginejournal (Forum discussion at Search Engine Watch Forums and DigitalPoint Forums.)
I want to share some good news regarding the adCenter pilot – we’re now ready to increase traffic to adCenter campaigns. We’ll be increasing traffic by approximately 70% from our current levels.
If you’re a pilot user, this means that your budget may be impacted due to the increase. Also, as more traffic is directed to adCenter, you should expect a decrease in traffic from your Yahoo! Search campaigns. You will be notified about the size and timing of additional traffic increases as we move towards launch. The traffic increase is scheduled to begin on Monday February 27th.
Pilot users should begin to see an impact on Tuesday February 28th, however, it may take several days to perform the increase. Feel free to share this info in blogs and forums if you wish.
