Another âmovingâ ambient work which, just like the pimple climbing effort, may snatch your attention from present tense (here-driving) . This effort has been done by Grey, Jakarta, for Insto, an eye cleaning product.
As part of the publicity effort, they decided to use automobiles as their medium. So, they made the rear end of the cars to look like dusty eyes when the viper cleans the glass, it symbolically (!) conveys the message that the product cleans your eyes off dust.
CREDITS
Advertising Agency: Grey, Jakarta, Indonesia
Creative Director: Agus Arbana
Art Directors: Adhitya Harimurthy, Johan Bejo
Copywriter: Abimanyu Satrio
Photography: Shutterstock
