Mohammad Ali’s name and image rights go to CKX

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mohammad ali boxer
Call it the biggest deal of his life, Mohammad Ali has inked a $50 million deal with CKX Inc. Under this agreement CKX Inc. will exclusively use the likeness, name and image of the boxing superstar. The company earlier has controlled Elvis Presley’s music and mansion and also produces successful television shows like, ‘American Idol.’

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Paul Swangard, managing director of the Warsaw Sports Marking Center at the University of Oregon in Eugene by calling him the most powerful brand in sport says that Mohammad Ali is not only a sport but also a cultural phenomenon.

CKX Chief Executive Officer Robert Sillerman says that company will be selective about the deals and also explore possibilities outside the U.S.

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