This television advertisement was launched by Mitsubishi Motors in Australia to promote its Outlander 4WD. The advertisement aims at establishing the fact the car has the adaptability to work efficiently in any given circumstance or landscape. The advertisement is giving impression that the car is competent enough as a normal and as SUV to work efficiently in any given landscape. The advertisement is showing Outlander being running efficiently in urban as well as mountains range.
However, the advertisement is based on a remarkable idea to combine it with tough vehicles in order to increase its mass appeal. In addition to it, the art direction of the advertisement is actually remarkable.
The text of the advertisement reads, ‘the all new Outlander for out and out versatility’. The punch line is appropriately and judiciously applicable to the advertisement. The advertisement is created by Clemenger BBDO, Sydney.
Via Duncan’s TV
