Advertising Guide

Microsoft agrees being behind Google in online advertising and web search

That’s quite a revelation. Microsoft Chief Executive Steve Ballmer declared Google winner and Microsoft a distant second. While attending the Gartner Symposium/ITxpo in Orlando, MS CEO has said that the software giant has a long way to go (before it sleeps and becomes fragile and makes millions fragile) before it competes with Google Incorporation in Internet search and advertising domains. His apparent novelty however has raised questions about his expertise to run the business productively.

Not only Google, Microsoft also is lagging behind Yahoo in Internet search and online advertising. Microsoft is also behind Chinese search engine Baidu. microsoft google yahoo baidu

It may want to reach the numero uno position, but Microsoft wants to remain its individually intact. Ballmer in the staged question-answer session told media persons, ‘we do not look alike at all.’ We first ridicule and then follow their model. Come on, that’s my take. Ballmer has stated that Microsoft does look different when it comes to verticals like shopping and user interface programs.

He said, “Our advertising system works.” What he didn’t tell you, Microsoft is pinning its hope on aQuantive, its market shattering $6bn ad network acquisition.


Dr Prem Jagyasi and Team (C)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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