News is something new. That is the basic logical definition of news that a journalism students learns first. This print advertisement for Metro News papers is based on this simple logical definition of news.
The advertisement presents a curious story of raining fishes due to Tsunami. Along with presenting this story, the ad promises that Metro news brings you new stories everyday.
The concept is suitable for an ad for a print media.
CREDITS
Advertising Agency: Dag&David, London, UK
Art Director: Dag Aarseth
Copywriter: David Sneeggen
Via: Pixel pasta