So, you have noticed this print ad, just because of the slice of nakedness amid the litter?
Nakedness naturally attracts attention. That is why more brands are trying to attract the attention of the viewers through showing some half-naked babes.
But, what about an advertising initiative which consisted of a public message? That too needs to exhibit some nakedness to get attention?? This effort from Fost Plus, which is a governmental organization occupied with recycling waste in Belgium, has just done that.
CREDITS
Advertising Agency: Saatchi & Saatchi, Brussels, Belgium
Creative Director: Jan Teulingkx
Art Directors: Stijn Klaver, Ross Mc Currach
Copywriters: Raf De Smet, Bouke Zoete
Photographer: Tom Joye
Account handling: Nicolas Pignatelli, Wendy Galle
Via: Pixel pasta
