In advertising, spectacular art direction always helps an average concept to attain more sheen. Here, Mentos Cube, the gum shaped as a cube, presents a cool advertisement.
This advertisement, created by Neogama/BBH, features surprising and lively scenes taking place within a cube. We can see various happy activities taking place within this cube. These activities are cleverly included in this ad through the meticulous art direction.
CREDITS
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Daniel Leitão
Copywriter: Silvio Amorim
Illustrator: Platinum
Via: Pixel Pasta
