Mental health groups condemn VW ad

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Suicide prevention groups after targeting General Motors are now setting their target on Volkswagen. As many as five mental health groups have demanded that Volkswagen should drop a latest television commercial showing a distressed person on a ledge who finally decides not to jump when he heard that three VW vehicles are available in less than $17,000.

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The activists sprung into action much before the ad was scheduled to be aired. These groups had also written letter to the company to not to air it. But the company decoded to go ahead with the advertisement and was first sired during NBC’s Studio 60 on the Sunset Strip. However, the company officials have maintained that as of now they have no plans to axe the advertisement which has been titled ‘Jumper’.

This controversial advertisement was created by Crispin Porter + Bogusky. However it is true to the fact that Madison Avenue have now increasing coming under tight scanner from these activists. However, the fate this advertisement will be known in the days to come.

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