For men, women can be considered as a better option than horses, unless for those ââextremely differentâ guys who want it in a bit different way. Well, we agree that. That is what this Axe billboard says- For men who’d rather be with a woman than on a horse. But, obviously it has wider implications.
The billboard actually pokes fun at the much-talked about old spice commercials, with its famous horse and man.
Well, we have seen tit-for-tat attempts by rival brands before.See an example for billboard war.
Now, let us hope that Old spice will come up with an apt reply. Long live advertising!
Via: The Daily what