Advertising Guide

McDonald’s: Rescue for hungry people

mcdonalds helsinki city 24h

Hunger is like a weak victim of injustice waiting to be rescued by a superman/Spiderman/any other superheroes. Well, here it is McDonald’s.

No, there is no such great meaning . Hunger is a heavy word when used in a general context. What McDonald’s aims to say is that they are open everytime, so those who have money, when they are hungry, can find a savior in MacDonald’s

The idea communicates to the target audience. But it is considered before a general audience the ad is laughable. The ad has been developed by DDB, Helsinki, Finland

CREDITS

Advertising Agency: DDB, Helsinki, Finland

Creative Directors: Jukka Mannio, Vesa Tujunen

Art Director: Jukka Mannio

Copywriter: Vesa Tujunen

Photographer: Joonas Antikainen / Left & Right

Retoucher: Antti Salminen

Account Director: Jarno Lindblom

Account Manager: Pia Eiro

Additional credits: Kirsi Pärni, Kimmo Syväri

Dr Prem Jagyasi (c)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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