Hunger is like a weak victim of injustice waiting to be rescued by a superman/Spiderman/any other superheroes. Well, here it is McDonaldâs.
No, there is no such great meaning . Hunger is a heavy word when used in a general context. What McDonaldâs aims to say is that they are open everytime, so those who have money, when they are hungry, can find a savior in MacDonaldâs
The idea communicates to the target audience. But it is considered before a general audience the ad is laughable. The ad has been developed by DDB, Helsinki, Finland
CREDITS
Advertising Agency: DDB, Helsinki, Finland
Creative Directors: Jukka Mannio, Vesa Tujunen
Art Director: Jukka Mannio
Copywriter: Vesa Tujunen
Photographer: Joonas Antikainen / Left & Right
Retoucher: Antti Salminen
Account Director: Jarno Lindblom
Account Manager: Pia Eiro
Additional credits: Kirsi Pärni, Kimmo Syväri