McDonald’s: Rescue for hungry people

Dr Prem Digital Healthcare Marketing

mcdonalds helsinki city 24h

Hunger is like a weak victim of injustice waiting to be rescued by a superman/Spiderman/any other superheroes. Well, here it is McDonald’s.

No, there is no such great meaning . Hunger is a heavy word when used in a general context. What McDonald’s aims to say is that they are open everytime, so those who have money, when they are hungry, can find a savior in MacDonald’s

The idea communicates to the target audience. But it is considered before a general audience the ad is laughable. The ad has been developed by DDB, Helsinki, Finland

Dr Prem Web Design and Development

CREDITS

Advertising Agency: DDB, Helsinki, Finland

Creative Directors: Jukka Mannio, Vesa Tujunen

Art Director: Jukka Mannio

Copywriter: Vesa Tujunen

Photographer: Joonas Antikainen / Left & Right

Retoucher: Antti Salminen

Account Director: Jarno Lindblom

Account Manager: Pia Eiro

Additional credits: Kirsi Pärni, Kimmo Syväri

Dr Prem Healthcare Social Media Marketing
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