Only a few like McDonaldâs can think so. The great advertising efforts from the great brands are always unique. We have just seen how Mcdonaldâs conveyed its free coffee idea. Now, this billboard at Londonâs Piccadilly Circus is another example for its creative advertising efforts.
This giant interactive LED allows the 34 million people that pass it every year to use a series of 40 second iconic still and moving images. With these images, people can take pictures of them with the poster as a backdrop and create a fun photo of them appearing to wear or do something. Already in the short time that the poster has been live, a Flickr group has been created.
CREDITS
Advertising Agency: Leo Burnett , London, UK
Creative Director: Jonathan Burley
Copywriters / Art Directors: Garry Munns, Monty Verdi
Photographer: Tiff Hunter
Agency Producer: Claire Taylor
Post Production: The Moving Picture Company
Director: David Haupt
Producer: Lieanna Campbell
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