This is an intriguing print advertisement campaign launched by McCann Worldgroup Internship Program about the Intership program at McCann. The campaign focuses on few crucial qualities and aspects of advertising that one can learn here after finishing studies. The campaign also outlines how things will be different after leaving school and coming to professional world of advertisement. The advertisement showing different aspects of real professional world of advertising through the use of illustration in the form of sketches to depict that after leaving school and joining internship program the person is in process to become an expert of this world.
The presentation of the campaign is unquestionably very impressive and interesting. In addition to it, the advertisements clearly emphasized that what are desirable from a person prior to joining the advertisement field as a professional. The punch line of the campaign reads, ‘Learn what happens after you leave school’. The campaign was created by McCann Erickson, Shanghai, China.
Via Ads of the World
