We have seen earlier insensitive advertising approaches before. When events like tragedy or calamity occurs, some brands behave like vultures to bank on these incidents.
This ambient work from Johnson & Johnson’s Visine banks on the worst dust storms in Australia. The dust storm provided a âtactical opportunityâ to hype Visineâs quality of prevent dry eyes.
CREDITS;
Agency:: JWT Sydney
Creatives: JOHN LAM (Assoc Creative Director)
Laurie Geddes (Creative Group Head)
Steven Iannello (Art Director)
Ben Clare (Copywriter)
Group Account Director: Paul Coles
