Advertising agency Leo Burnett Worldwide has promoted Mark Tutssel, currently deputy chief officer to the post of chief creative officer, thus putting him in a position to oversee creative work from its 94 offices.
Tutssel, 47, will succeed Miguel Angel Furones. Furones, 56, will now serve as the chairman of Leo Burnett Iberia and also will work with Tutssel through the rest of the year to manage the transition.
In his new role Mark Tutssel will not only oversee the creative work produced by the network’s 94 offices but also he will focus on improving the product and will seeking out new consumer contact opportunities. He will also nurture the existing creative talent within the network and try to attract the best creative talent to the brand. He will also review Leo Burnett’s creative work on a quarterly basis.
Leo Burnett worldwide chairman and chief operating officer Tom Bernardin said,
When I joined Leo Burnett, I identified Mark as our creative leader of the future. With Miguel Angel, I have groomed him for this important role, and I believe there’s no better candidate to fill it. Mark’s creative instincts and his ability to always make our work better are recognized throughout our organization and amongst his peers in the industry
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