Men are easily lured by money. But, money seldom attracts women. That is why a headline like ââone surefire way to become a millionaireâ attracts men. Likewise the headline ââhundred ways to look more beautifulââ will grab the attention of women, the beauty-conscious creatures. That is why âMarie Claireâ, the magazine for women, uses some statements on beauty, intelligence and self-esteem in its campaign.
The campaign urges women to keep a high self-esteem even after taking off their high-heels. âWhat is the point of having 40 pairs of shoes in your closet and 5 books on your shelfâ, it asks. The campaign also says that beauty attracts men and intelligence keeps them. (Dubious claim)
Itâs stylish to be intelligent, it says.