Marie Claire: beauty, books and self esteem

Dr Prem Digital Healthcare Marketing

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Men are easily lured by money. But, money seldom attracts women. That is why a headline like ‘’one surefire way to become a millionaire’ attracts men. Likewise the headline ‘’hundred ways to look more beautiful’’ will grab the attention of women, the beauty-conscious creatures. That is why ‘Marie Claire’, the magazine for women, uses some statements on beauty, intelligence and self-esteem in its campaign.

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The campaign urges women to keep a high self-esteem even after taking off their high-heels. ‘What is the point of having 40 pairs of shoes in your closet and 5 books on your shelf’, it asks. The campaign also says that beauty attracts men and intelligence keeps them. (Dubious claim)

It’s stylish to be intelligent, it says.

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