Making chocolate better: ‘Pure Hershey’s’ ad campaign takes on Axe Chocolate Man

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When it comes to chocolate, you would think a major brand like Hershey’s pretty much sells itself. But judging by the new “Pure Hershey’s” campaign, I wonder if the comfort food market is gearing up for a hot competition this summer. The new 30- and 15-second Hershey’s ads created by Havas’ Arnold agency simply delight you with its chocolaty elegance and simplicity.

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Of course the new Axe Chocolate Man campaign pretty much promises you the same bliss as well and at this point we’re really wondering who is mimicking whom! But since both the products and the ads deliver you all the goodness of chocolate, we’re really not complaining at all. Watch Hershey’s melt-in-the-mouth ad below and check out the Axe Chocolate Man video after that.

Source: Fadivertido

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