The Metropolitan Opera is all set to start advertising after a considerable period of tranquility. Earlier the Opera house had done away with its advertising system owing to discreet sales tactics like direct mail. The house is likely to engulf city subways, buses and phones kiosks with its $500,000 advertisement campaign to promote its new season starting on September 25.
However, this time the opera house is planning to attract younger and more diverse audience. Madama Butterfly will soon be spread almost every strategic places of New York to attract audience.
The 123 years old opera house first resorted to major advertisement campaign as late as 1975 to revitalize ticket sales, which kept its downward trend due to labor strike in the year 1969-70.
