Lotus has hired an award-winning Los Angeles based advertising agency e2amp as their new ad agency to promote their brand name in the U.S. and Canada. The British sportscar company was a bit struggling with pushing their brand image and products to market. The new ad agency is likely to promote brand image through product placement and promotional events to start with.
Interestingly, e2amp apparently does not have much exposure in wrking with carmakers as its main clientele list includes names such as JVC, Sony, Universal and Buena Vista. Few eyebrows are being raise over the selection of the ad agency as it has been alleged that how can an ad agency promote a brand if it itself struggling to establish its brand name.
There may be a come back of Lotus car in next Bond movie.
