Well, it happens. Probably not as bizarre as these situations those portrayed in the ads. But, it can happen. Probably, in a funnier way than these situations. People do become completely obvious of their surroundings when the curious photographer within them is stimulated passionately. This print campaign for Nikon banks on this idea.
The ads, in a funny way, shows how people forgets their surroundings when they are about to capture a scene which has grabbed their attention passionately.
The copy reads- Lost myself in Nikon
See also: Omax: the benefits of wide angle lenses
CREDITS
Advertising Agency: Cheil Worldwide, Seoul, Korea
Creative Director: Jaewook Nam
Copywriter: Songha Lee
Art Director: Seongwook Han
