Well, this can be considered as one of the most painstakingly executed advertising initiative for a fitness institution. This campaign for Companhia Athletica gym, developed by DDB, Brasil, definitely deserves attention and appreciation from our part, at least for this laborious effort.
The aim of the campaign was to inspire people to care for a healthy life style and attract them to the gym. well, the main factors which steal their time are TV and computer. So they made posters made by hand with pieces of electronics that were dismantled and turned into real sculptures.Like, computer components that formed a boxer or TVs that became a weight lifter.
This is a nice campaign, So guys, switch off the TV and computer and go have some exercise. (You can use computer for a while, just to check adpunch)
CREDITS
Advertising Agency: DDB, Brasil
Creative Director: Sergio Valente, Rodrigo Almeida, Renata Florio, Moacyr Neto
Creativeâs: Renata El Dib, Murilo Melo, Gabriel Sotero
Photographer: Ricardo Barcellos, Sergio Prado
Illustrator: Renata El Dib, Murilo Melo
Web producer: âDenisâ Gustavo Alves
Programmer: Fernando Kreigne
Account Supervisor: Suzana Poli, Marcelo Balista de Macedo
Media: Valdir Vieira, Daniela Dib da Silveira
Art buyer: Clariana Regiani da Costa, Carmen Castillo
