A live fire billboard? Oh, its impressive, and it might have grabbed some curious gazes. Is it real? Is it a real flame? If so, Kudos, especially to the execution.
This advertising initiative has been developed by ith the creative support of Shalmor Avnon Amichay Y&R Interactive Tel Aviv. It has been developed to promote and declare the launch of Heinz new Hot & Spicy Ketchup with Tabasco. So, they created a live fire billboard.
For the launch of Heinz new Hot & Spicy Ketchup with Tabasco we created a live fire billboard.
CREDITS
Advertising Agency: Shalmor Avnon Amichay Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Directors: Karmel Kamal Abuzlef, Dror Nachumi
Copywriter: Lior Shoham
Executive Client Director: Adam Polachek
Account Supervisor: Revital Levy
Account Manager: Mor Elyashiv, Adi Netzer
Planning Director: Yoni Lahav
Planner: Zohar Reznik
Photographer: Menachem Reiss
Media: Nur Star Media
