New York Times reports a satellite radio station; Sirius Satellite Radio will broadcast liquor advertising. There are some big names that are not part of this annual $80-$90 million alcohol advertising budget, like ABC, CBS, Fox, WB, NBC and UPN.
Barring these few it seems everybody want to have a share of the pie
This is not very astonishing that some groups always raise voice against liquor or alcohol advertising. And it has been creating a huge amount of controversy due to its alcohol related disease or life style syndrome.
Remember, Becardi ad which so implicitly shown its wild partying images that an instant nationwide survey revealed high risk of illicit sexual behavior.
On the other way the brains behind the campaign are happy and optimistic and believe that the unbranded and fresh music (HIP HOP, Get your ice on) will be able to deliver in not so uncluttered scenario.
