Not so interesting, but awarded.
It is very difficult to make a concept for a bubble gum ad, or so I think. Anyway, this print campaign for Lika Gum, named ââOut of this worldââ is the Winner of the Grand Prix for Print at the Dubai Lynx Awards.
The campaign shows boys using head-sized bubbles to become two headed monsters in the swamp, the camp and the living room. Does it sound so simple?
CREDITS
Advertising Agency: Elephant, Cairo, Egypt
Creative Directors: Ali Ali, Maged Nassar
Art Directors: Maged Nassar, Montasser Khalil
Copywriters: Diaa Osman, Ali Ali
Photographer: Ali Ali
Advertiserâs Supervisor: Amr Fendi
Account Supervisor: Mohab Mamdouh
Via: Inspiration room
