Levi’s Redwire: Levi’s lust for music

Dr Prem Digital Healthcare Marketing

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Dr Prem Web Design and Development

Levi’s Redwire DLX Jeans range of Levi Strauss from South Africa has given the wearer the option of built-in musical instrument in the form of an iPod placed in the pocket. The campaign has interestingly used a single poster of MXO’s image in order to express Levi’s love for music. The poster was given to some famous illustrators of South Africa to create a poster depicting the love for the music of the company.

The artists who have illustrated the topic were Senyol, Ree Treweek, Scott Robertson and Keti.

The campaign has produced different portrayal of single poster depicting musical mystique blown out of proportion. The depiction though may have many implications of thoughts and imagination but a normal person can at least make out that this jeans is available with built-in iPod.

Via Adverbox

Dr Prem Healthcare Social Media Marketing
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