Advertising Guide

Levi’s: New from the original

Levi’s has recently launched its latest television advertisement under the title Dangerous Liaisons. The advertisement focused on showing the evolution of Levi’s jeans and travels till the latest collection for the year 2007. The advertisement has aimed at showing the journey of the company through different passage of time. Therefore, the advertisement is also showcasing the rich heritage of the company.

The commercial is showing the scenes that dates back 1800 to show the company’s credentials as the original jeans brand. This idea of the advertisement emanated from its new brand endline, ‘New from the original’.


Dr Prem Jagyasi and Team (C)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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