Levi’s has recently launched its latest television advertisement under the title Dangerous Liaisons. The advertisement focused on showing the evolution of Levi’s jeans and travels till the latest collection for the year 2007. The advertisement has aimed at showing the journey of the company through different passage of time. Therefore, the advertisement is also showcasing the rich heritage of the company.
The commercial is showing the scenes that dates back 1800 to show the company’s credentials as the original jeans brand. This idea of the advertisement emanated from its new brand endline, ‘New from the original’.