Levi’s had recently launched this print advertisement campaign to promote girls wear in South Africa. The campaign is showing men involved violent situation probably over a girl wearing Levi’s. The men in the advertisements have been shown in formal wear, very unlike Levi’s. The approach of the ad is quite indicative not explicit as it signals towards the core idea and not expressing it overtly. The campaign is just showing the die-hard young men involved in fighting.
The campaign is a bit perplexed as for some it’s really difficult into the core of the idea. The idea was probably to show how denim wears for girls turn people crazy. The campaign is titled, ‘Fight Club Fight’, representing the rugged aspect of the company. The campaign was created by King James, South Africa.
Via Best ads on TV