Advertising Guide

Levi’s Girls: Fight club ‘Fight’

levi girls 25

levis girls 25

Levi’s had recently launched this print advertisement campaign to promote girls wear in South Africa. The campaign is showing men involved violent situation probably over a girl wearing Levi’s. The men in the advertisements have been shown in formal wear, very unlike Levi’s. The approach of the ad is quite indicative not explicit as it signals towards the core idea and not expressing it overtly. The campaign is just showing the die-hard young men involved in fighting.

The campaign is a bit perplexed as for some it’s really difficult into the core of the idea. The idea was probably to show how denim wears for girls turn people crazy. The campaign is titled, ‘Fight Club Fight’, representing the rugged aspect of the company. The campaign was created by King James, South Africa.

Via Best ads on TV

Dr Prem Jagyasi and Team (C)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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