What I really love about ads for apparel like denims is they generally tend to focus on everything except the product they are supposed to be promoting. This is where the new viral video for Leviâs Moonwalker Jeans seems so refreshing. The campaign was developed at Cutwater, San Francisco, by executive creative director Chuck McBride, creative director Marty Senn, copywriter Eric King, agency executive producer Jennifer Golub, and agency assistant producer Bill Spangler, who might I say, have done a spanking job of making a pant-centric ad for a change.
And since it involves a bunch of guys filling their jeans with helium and literally moonwalking (like the astronauts, not Michael Jackson!), it makes it even more realistic, if you know what I mean! The music for the video is by âYadnusâ an American dance-punk band, and totally befits the dumbass antics of the dudes in the video below!
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Source: Duncans
