Let’s wrap the whole sky with promotional campaigns. Aerial advertising is fast becoming a preferred choice for advertisers as they have realized that it is cost effective, can target large group of people with good effect.
Consider this survey done by Northeast Marketing of Yarmouth. It states that a significant amount of recall arises from aerial advertising whereas its budget for the medium is much lesser than likes of billboards, radio, television, posters etc.
So, ad pros suddenly now discover that a new thing can be offered. They are going gung ho. And why not, if it deliver results it can be seen as an intelligent investment of advertising revenue.
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