Boobs. The world of advertising often revolves around these powerful, beautiful and sometimes misleading assets of women. In an advertising scenario where even the most unrelated products try to make a âboobs connectionâ, is it natural that breast cancer awareness ads also bank on the ââsexy sideâ of boobs, instead of touching the motherly, affectionate side of the breasts?
Well, here is another example for the prevailing trend of sexualization of the breast cancer awareness campaigns. Thanks Osocio, which contemplates seriously into this matter.
With the creative supervision of Warsaw ad agency Change, Edyta âtrainedâ almost 175,000 men in a single week on how to examine their partnerâs breast, much more than offline breast-check training courses. Men are big kids and they learn best while playing the agency said.
Men will be broadminded and ready to undergo this training. The question is, will this âsexy gimmickâ take away the seriousness of a serious disease known as breast cancer. After all, a woman is beyond a lover, wife or pro- she is a mother. An emotion which will never become cliché until the world cease to exist.
Via: Osocio
