Advertising Guide

Let every day be December 1

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AIDS is a mass murderer. There were several advertising initiatives against this mass murderer, some were sensible and some were just intended to make some controversy and missed the real aim. But, it is time to think whether we give any serious concern (in terms of global advertising efforts) on this menacing disease beyond December one. This clever print advertisement makes us remember about this fact.

This advertising effort, developed by creative director Naveen Verma, features a calendar in which all the days are December 1. The copy reads- Make everyday an awareness day.

CREDITS

Creative Director: Naveen Verma

Art Director: Rono

Copywriter: Sunil S

Via: Ads of the world

Dr Prem Jagyasi (c)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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