AIDS is a mass murderer. There were several advertising initiatives against this mass murderer, some were sensible and some were just intended to make some controversy and missed the real aim. But, it is time to think whether we give any serious concern (in terms of global advertising efforts) on this menacing disease beyond December one. This clever print advertisement makes us remember about this fact.
This advertising effort, developed by creative director Naveen Verma, features a calendar in which all the days are December 1. The copy reads- Make everyday an awareness day.
CREDITS
Creative Director: Naveen Verma
Art Director: Rono
Copywriter: Sunil S
Via: Ads of the world
