With a view to promote its proof reading services, Lektorat Winkel developed a peculiar guerilla effort, with the creative support of defacto.kreativ, Hamburg.
They created magic stamps– stamps with terrible spelling mistakes. These stamps were sent to people, when they use the stamps, the spelling mistakes disappear as if by magic.
CREDITS
Advertising Agency: defacto.kreativ, Hamburg, Germany
Creative Director: Walter Plötz
Art Director: Reza Ramezani
Copywriter: Reza Ramezani
Additional credits: Silke Doster
